What is the average age of baseball viewers?

Introduction to Baseball Viewers

Baseball is a beloved sport in the United States, with fans across all ages and walks of life. Baseball viewership is an important metric for networks and teams to track, as it helps them make decisions about which games to broadcast and how to market their teams to the public.

In this article, we’ll take a closer look at the average age of baseball viewers and explore some of the factors that influence viewership. We’ll also examine how viewership has changed over time and what this means for the future of baseball.

What is the Average Age of Baseball Viewers?

The average age of baseball viewers is 44.4 years old. Baseball viewership skews slightly older than other major sports, such as basketball and football. Men make up the majority of baseball viewers, accounting for 58 percent of viewers in 2019.

However, baseball viewership is gradually declining in all age groups. Younger viewers, aged 18-34, make up a smaller portion of total viewership than they did in 2010. This suggests that baseball needs to do more to attract and retain young viewers.

Factors Impacting Baseball Viewership

There are a variety of factors that can influence baseball viewership. These include the popularity of the teams, the quality of the games, and the availability of streaming platforms.

Popularity of Teams

The popularity of the teams is a major factor in baseball viewership. Teams with a history of winning tend to have higher viewership, as fans are more likely to watch games featuring their favorite team. Additionally, teams with star players tend to draw more viewers, as fans are interested in watching their favorite players.

Quality of Games

The quality of the games being played can also influence viewership. Games that are close and full of exciting moments tend to draw more viewers than games that are one-sided or low-scoring.

Availability of Streaming Platforms

The availability of streaming platforms has had a major impact on baseball viewership. As more fans are able to access games online, they are less likely to watch games on television. This has led to a decrease in overall viewership, as some fans are choosing to watch games online instead of on TV.

Viewership Over Time

Baseball viewership has changed significantly over time. In the late 1990s and early 2000s, viewership was at an all-time high.

High Viewership in the Late 90s and Early 2000s

In the late 1990s and early 2000s, viewership was at an all-time high. This was due in part to the popularity of the teams, as the New York Yankees and Boston Red Sox were both very successful at the time. Additionally, the quality of the games was high, as teams were evenly matched and there were exciting come-from-behind victories.

Decline in Viewership Since the Early 2000s

Since the early 2000s, viewership has been on a steady decline. This is due in part to the increased availability of streaming platforms, as well as the general decline in the popularity of baseball.

Impact of the Coronavirus Pandemic

The coronavirus pandemic has had a significant impact on baseball viewership. With games being played without fans in attendance, viewership has dropped significantly. Additionally, many teams have had to limit their broadcast schedules due to budget constraints, which has also had an effect on viewership.

Baseball Viewership in the Future

Looking to the future, it’s difficult to predict what baseball viewership will look like. It’s likely that the availability of streaming platforms will continue to play a role, as more and more fans take advantage of these platforms to watch games.

Increasing Accessibility

In order to attract younger viewers, it’s important for baseball teams to increase the accessibility of the sport. This could include streaming more games, making tickets more affordable, and marketing the sport to younger viewers.

Engaging Experiences

Creating engaging experiences for viewers is also important. This could include providing interactive content, such as behind-the-scenes footage and interviews with players. Additionally, teams should focus on creating a sense of community among fans, as this can help to attract and retain viewers.

Marketing Strategies

Finally, teams should focus on developing effective marketing strategies. This could include targeting specific age groups, utilizing social media platforms, and collaborating with other teams to create cross-promotional opportunities.


The average age of baseball viewers is 44.4 years old, with men accounting for the majority of viewers. Baseball viewership has decreased over time, due in part to the increased availability of streaming platforms. The coronavirus pandemic has also had a significant impact on viewership.

In order to attract younger viewers, teams should focus on increasing accessibility, creating engaging experiences, and developing effective marketing strategies. Doing so could help to make baseball more attractive to younger viewers and boost overall viewership.

Keywords: baseball viewers, average age, viewership, streaming platforms, marketing strategies, engaging experiences